Breaking the Cycle Video


“ John brought a high level of energy and enthusiasm in his work supporting the maturation of EDH’s go-to-market strategy at a key time in the company’s life cycle.  John challenged us with all the critical questions related to our overall sales process and operations, including pipeline development, qualification & call planning, opportunity & sales funnel management, forecasting, channel partner management, pricing and contracting.  His advice and coaching included helpful guidance in all these areas and led to positive change and improvements in our processes.

John also catalyzed very meaningful attention to, and development of, a refined company value proposition, brand messaging foundation, implementation methodology presentation, and quantitative basis for client return on investment analysis.  John was highly effective in eliciting the relevant facts, content, and context from our internal subject matter experts in all the aforementioned areas, resulting in compelling tools to facilitate efficient and effective communication of EDH client value throughout the selling cycle phases. 

I recommend John’s consulting services to all businesses seeking to improve their performance in any or all of these requisite go-to-market disciplines."

“When John joined Endeca, the company was in the early stages of product development. As a engineering focused organization we believed our superior technology was all that would be required to propel top line growth. John, very quickly established operational and sales processes that allowed Endeca to focus on key growth markets and ensure accountability across all functional organizations. As a result of John’s consultative approach and executive collaboration Endeca was able to growth from less than $2 million to over $35 million in revenue over a three year period. John had a significant impact on Endeca’s valuation of over $1Billion when sold to Oracle Corporation.”

“In only a few months, John Nanno has had a very positive impact on Aquarii’s owners, management and other stakeholders. He has brought fresh ideas, strategies and objectives to help Aquarii, market themselves as a rightful leader in a niche segment of the commercial LED marketplace. John’s energy is always apparent and most notable, when he spends more of his time on our business than originally agreed upon. His vast sales marketing and operational experience, coupled with his excellent technical skills, provides Aquarii, with a resource that has been Sorley lacking since its origin in 2013.”

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PeakMarket Consulting

PO Box 15367, Syracuse, NY 13215, US

(315) 884-5541